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It is understood that since the reform and opening up, the leather goods industry has been growing at a rate of 20% every year. The output of leather goods in Guangdong Province accounts for half of the country.
According to Hu Guangqian, the chairman of Haofeng Real Estate, the foreign trade volume of leather goods fell by 20% to 30% under the economic recession. Most of the domestic sales are growing. Under this circumstance, the creation of independent brands has become a leather goods business response.
The cost of the purses costs 800 yuan and the stores can sell for 3,000 yuan. "The purses cost around 800 yuan, and the stores can sell 3,000 yuan." Huang Jing, general manager of Boming Commerce Department, said: "The brand is a tool for doubling commercial profits. ."
According to Mr. Fang, the director of the Yunfeng Real Estate Office of Baiyun Leather Goods Center, the transaction volume of Baiyun Leather Goods City is between RMB 5 billion and RMB 6 billion a year. However, there is a large gap in the industry's profit margin. The main differences are reflected in brand, fabric and workmanship. Huang Haiyun, president of the Guangdong Leather Industry Chamber of Commerce, said that according to incomplete statistics, there are currently 30,000 leather goods enterprises in Guangdong, and the creation of independent brands is the way out.
A goods distribution center was once a label for Baiyun Leather Town. At present, OEMs in the leather goods industry (OEM production) and ODM (OEM production) still account for a relatively large market share, and the ratio of self-owned brands is relatively weak. At present, 60% to 70% of the merchants in the Baiyun World Leather Center are operating their own brands, while the newly built Baiyun World Exhibition Center is entirely self-owned.
Leather goods merchants open collective stores leather goods suppliers "warm up" to cope with the market cold wave. According to Hu, Leather City plans to set up 3,000 to 5,000 square meters of experience stores in middle and above cities nationwide and display 100 to 200 branded products, which is equivalent to the merchants' collective opening of stores. In addition, Baiyun World plans to build an industrial park base covering an area of â€‹â€‹1.5 million square meters that can accommodate 200 to 300 merchants. With an investment of up to 2 billion yuan, the industrial base will select from 200 to 300 of the existing 60% to 70% of its own brand merchants in Baiyun.
Guangzhou is becoming bigger and stronger leather benchmarking market, "China Leather Business Capital" will be expected to settle in Sanyuanli business district by the end of the year. Currently, the Sanyuanli shopping district is applying for the "China Leather Business Capital" and is expected to be listed by the end of this year.
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