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One reason for the refutation is that even if the quality of the international brand is 10% better and the price is 50% more expensive, consumers can accept it. There is a problem with this concept of consumption. Not to mention cost-effectiveness is not a simple math problem. Actually, 80% of the international first- and second-line branded products are produced in developing countries, and low-cost enjoys high added value. If we still pay high prices blindly holding foreign brands, I am afraid that even foreign consumers will laugh at us bo.
The other reason for the refutation is: not daring to buy domestic goods can force domestic brands to make more efforts in quality and innovation. The author believes that domestic brands do not rely on force. If the people do not even buy to buy, then talk about domestic brands! Koreans regard the use of domestic goods as a basic concept of consumption of the people. In the process of rejecting international luxury goods consumption, South Korean nationals are full of a state of mind that trusts and loves domestic products, so they have internationally renowned Samsung Electronics, rhythm-colored women's clothing, Lange cosmetics, and Hyundai Motor.
According to a recent report of the â€œWorld Luxury Goods Associationâ€, China is rapidly catching up with Japan and becoming the worldâ€™s largest consumer market for luxury goods. From clothing to watches, from perfumes to jewellery, from leather shoes to powdered milk, from cars to luxury homes, the tentacles of national brand consumption have extended abroad and become a phenomenon.
In a survey report, Credit Suisse pointed out that the younger generation in China is gradually shifting from the previous generationâ€™s saving attitude to a more unrestrained consumption mentality. This shift may herald the rise of a dominant consumer culture in China and the United States. Baby booming is somewhat similar. The mainstream consumer concept of modern Americans has become more pragmatic. Consumer goods are enough for Americans. First, cost is the most important thing. As for where and what brand they buy, most Americans don't care.
From a higher level analysis, the current economic slowdown in China and the status of major export markets have become increasingly depressed, and Chinaâ€™s decision-making level has increasingly determined its determination to change its mode of economic growth. We hope to reduce the dependence of Chinaâ€™s economy on exports and increase private consumption to promote economic growth. force. The next step for the central government to ensure a soft landing for the economy is likely to be a fiscal stimulus plan aimed at boosting domestic consumption.
As early as the 2010 National Business Work Conference, Minister of Commerce Chen Deming proposed that overseas consumption of Chinese people is also an important aspect of tapping the potential of consumption in China. So how do you â€œloseâ€ the lost business? The author believes that the Korean experience can be used as a reference.
First of all, South Korea attaches importance to the guide of consumer culture and integrates consumer culture into Korean drama. Under the influence of "Korean Waves," many Chinese tourists to South Korea have lingered on the cosmetics and apparel of local Korean brands.
Secondly, South Korea has paid attention to the brand effect, and Seoul has become an increasingly preferred place for Chinese people to sweep their goods overseas. In the consumer rankings of Chinese customers, high-priced consumer products such as cosmetics, international brand names, and electronic products rank among the top. In the survey of â€œthe most popular tourist destinations for Chinese touristsâ€, the Myeongdong business district and Dongdaemun clothing market ranked among the top three. In Myeong-dong's cosmetics stores, Chinese tourists can often see long-term shopping lists for sweeping purchases.
South Korea is still one of the few countries that has duty-free shops in the city. Visitors can present duty-free goods whenever and wherever they want, even if they are not at the airport. In South Korea's duty-free shops, there are all kinds of brands and varieties in operation, and some brand-name watches and cosmetics are even cheaper than Hong Kong, China. For example, Rolex watches, Hong Kong's price is about 3,000 yuan more expensive than South Korea, the mainland is more expensive than Hong Kong about 3,000 yuan.
More importantly, domestic products should be self-reliant. For consumers, the quality of the product is always the key to willingness to pay.
In short, boosting domestic consumption is the only way for Chinaâ€™s economic transformation, and it is also a comprehensive project of the national economy. Governments, manufacturers, businesses, and consumers must work together.
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